As we near the end of 2010 I've been thinking a lot about my business. What I accomplished this year and what I want to do next year to make it even better.
While doing this summary I started thinking about how some small things that you hardly even consider, can actually contribute and help one's success. Like the post office for me.
A few years back I was living in a city in the center of Israel and selling my jewelry in my own brick and mortar store. My online activity was very limited then. I had a website and a small etsy store but I wasn't really active since my b&m store was taking most of my time.
Then we decided to take a life changing step and moved to a small village in the north of Israel. I closed my store as it was too far away from my new home for me to be able to keep it. At this point I decided to focus on my online activity and started really working on my Etsy store and other online venues.
Now here's the funny part - when I was living in the city, every visit to the post office was a nightmare. They had long lines and I had to wait forever everytime I was there. No way I would have been able to go through this on a daily basis. If I had tried to focus on online selling at that time, It is very likely I would have given up or that my service would not be as good. The post office in my village is small but with great and fast service. It only takes me a few minutes. Beacause of this small thing, I am able to go to the post office every day and ship all my orders so that no package ever waits if it's ready to ship. So for me - this small thing, a small and efficient post office, is one of the factors that helped my busiess grow.
