Variations - same design in different colors

Being a creative person I don't really like repeating myself. I enjoy making new jewelry designs all the time and re-inventing myself. On the other hand, since I became a professional jewelry designer and started selling my designs I understant that I sometimes need to think about things from a buyes' point of view.

One good example for this is offering various color options for the same design. In the past I used to make each jewelry piece in one color only. I picked the gemstones that seemed best for the item and that was it. Then one day it hit me - this was not so smart. If I was a customer looking for a pink ring to fit my outfit and I found a ring I liked but was in the wrong color, what would I do? Most likely I would go on looking somewhere else. So wouldn't it be much smarter to offer the ring in a variety of colors so that anyone who likes it can find a color they like and fits them?

It just seems logical. After all, different people like different colors and why shouldn't they have a choice?

Some artists might see this as a compomise but I think it is just me thinking of my buyers needs. After all if I wanted to make jewelry just for myself I would not be selling them!

What do you think?

Stackable Turquoise flower ring



Set of 3 sterling silver stacking rings - red, pink and purple



Stackable Perinite flower ring



Impulse purchases

A couple of weeks ago we decided it was time to change the sofas in our living room. They were turn and faded and basically looked pretty bad. So I went to an area with many furniture stores of all kinds and started browsing around. End of story is- I did not buy any sofas that day but I did end up buying a gorgeous dinning table!

I find that many times impulse purchases are the best ones I make. Maybe it's because I am not usually a very impulsive buyer. Usually I like to think and look around before I pick something. So when I find something that I love so much that I don't need to look any further, It's got to be great. Or maybe it's just the pleasure of discovering something you were not expecting.

To be honest we were thinking of buying a dinning table sometime in the near future. And when I found this amazing and perfect table, we just decided to do this now rather than later. Nevertheless, I still consider this a rather impulsive purchase as I was not looking to buy a table now but just could not resist it.

I received my dinning table a few days ago and I just love it. So happy I got impulsive and got it. And the sofas? I did find a set I liked eventually but as they were found in a more conventional boring way, they don't get a story of their own, but they do get a picture so that's something too, right?

Will you be celebrating Valentine's day?

Valentine day is coming soon and at the risk of losing a few readers here, I must admit - I love Valentine day. I know some people feel that Valentine day is just a commercialization of love and invented only to sell flowers, candy etc. I myself don't feel like that. I think it's nice that we have a day when we are reminded to take a short break from everyday life and give some appreciation to the person who shaers our life.

Sure we can do this every other day of the year but to be honest, how many really do this?  We are always busy with so many things, running and trying to accomplish everything. If you happen to be one of those few who do express how you feel every day of the year - than you really don't need Valentine's day. Most people, myslef included,  need to mark a date on the calender to make sure they do the things they want to do.

So I will be celbrating valentine this year, as I do every year. Don't know exactly how yet but I will think of something.
For those who also plan to celebrate Valentine day I of course will be offering some heart shaped jewelry in my store and if you don't like hearts, there are many other jewelry items that would make great gifts.

1. Red heart earrings in sterling silver and agate gemstones

2. Thin bangle with 3 hearts in a drop design

3. Sterling silver heart ring

4. Lariat of 2 hearts - sterling silver

Clearance sale to make room for new jewelry designs

A new year is a great time for new beginnings. One of the things I like doing as a new year begins is to refresh my shop. I think it's important to have new jewelry designs all the time so that people will enjoy coming back to visit. Not to mention that it's much more fun for me to create new jewelry and not repeat myself all the time.

So now is the time when I evaluate my jewelry and decide which items to keep and which I want to take out of my line. This is not an easy decision. As the creator I do get attached to all of my jewelry.

So how do I decide what stays and what goes? popularity of an item is one criteria. I have a few items that are my "stars" or best-seller and those obiously will stay in my line. But this does not mean that any item that doesn't sell well is taken out. Many times I have found that taking a better picture of an item or even making a small change to it, can turn it around and it will suddenly begin to sell.

More often I just take out items that are from older collections or items that I got tired of making.

I am a big believer in making small series of each design. After all, that is the purpose of handmade isn't it? Having something you will not see on every person you meet.

So I have created a new section in my store "clearance sale" where I put a few items that I do not intend to re-make after they sell. If you like these jewelry designs, this is your chance to get them and even get a nice discount.

The little things that help us succeed

As we near the end of 2010 I've been thinking a lot about my business. What I accomplished this year and what I want to do next year to make it even better.

While doing this summary I started thinking about how some small things that you hardly even consider, can actually contribute and help one's success. Like the post office for me.

A few years back I was living in a city in the center of Israel and selling my jewelry in my own brick and mortar store. My online activity was very limited then. I had a website and a small etsy store but I wasn't really active since my b&m store was taking most of my time.

Then we decided to take a life changing step and moved to a small village in the north of Israel. I closed my store as it was too far away from my new home for me to be able to keep it. At this point I decided to focus on my online activity and started really working on my Etsy store and other online venues.

Now here's the funny part - when I was living in the city, every visit to the post office was a nightmare. They had long lines and I had to wait forever everytime I was there. No way I would have been able to go through this on a daily basis. If I had tried to focus on online selling at that time, It is very likely I would have given up or that my service would not be as good. The post office in my village is small but with great and fast service. It only takes me a few minutes. Beacause of this small thing, I am able to go to the post office every day and ship all my orders so that no package ever waits if it's ready to ship. So for me - this small thing, a small and efficient post office, is one of the factors that helped my busiess grow.

1. Small sterling silver leaf earrings

2. Lariat necklace with textured silver oval and a red Agate briolette

3. Hammred tear drops with pink and purple stones

Pictures from Barcelona

As promised, I am posting some pictures of Barcelona from my recent visit there. Had a wonderful time. The city is beautiful, the food was great and the weather was just perfect.
Last time I was in Barcelona was on my honeymoon and it was really wonderful to return.

The worst time to be without a camera

While I was on vacation in Barcelona just a couple of weeks ago, the string holding my camera suddenly tore and the camera dropped to the floor. Unlucky for me - the screen broke. This of course was very upsetting as I love to take lots and lot's of pictures when I'm traveling. So we ended up buying a small not too expensive camera to use for the rest of the trip and came home with many beautiful pictures of Barcelona which I promise to share in one of my next posts.

However, this was not the end of the story. The broken camera is the same camera I use to photograph my jewelry. It is one I picked after careful examination and found to be best for my needs. Needless to say the the new camera could not replace this one for my business purposes. So I took the camera to a lab to fix and am now waiting for a part to arrive which will take about a month!!!

Of course this is the worst time in the world for me to be without a camera, with the holidays just around the corner and many new items just waiting to be photographed and listed in my store. Lucky for me I have some great friends that came to the rescue and lent me their camera to use until mine is fixed. So these are some of the picture I took with it:

 1. Sterling silver hoop earrings with an oxidized black rose

 2. Spiral wings pendant in sterling silver and an Opal stone

3. Square post earrings with a flower and green briolettes