Tuesday, September 14, 2010
What makes a best seller?
I often wonder what makes one item in a store sell better that another. What is the secret that makes a product into a best seller? If I knew the answer to that I would be rich and spending my time traveling around the world. But I do have a few ideas that are of course only based on my own personal experience.
Exposure - This is the obvious reason. Last year I had my filigree hoops featured in etsy's holiday gift guides and they received tons of daily views. As a result I sold many pairs of these. But since these earrings were one of my best sellers even before this extra attention I know this is not the only reason.
Pictures - when selling online, pictures are the basic thing that sells your item. I have several items that were not selling well and after improving their pictures, they suddenly became some of my most popular items in the store. It's amazing what a good picture can do.
Timing - If your item fits a specific need at the specific time it is needed, it will sell well. Of course you don't always know what that need is. A few years ago I made a ring with some birds parading on it. I sold only a few and stopped making them. Last year I re-made it and listed it in my store, It sold so much better. It turns out birds are "in" right now and the ring became very popular. Same design, different time and it made a huge difference.
I think you need a little bit of each of these factors to make a best seller. If you have the right product at the right time with a great set of pictures and a bit of exposure to display it to the world, success will come for sure. What do you think? any other ideas on what make an item succesful?
Here are some of my best selling items in the past and present: