The advantages of buying handmade

One of the great things about buying handmade products is that you are buying from a real person that cares! Unlike factories where you are just another buyer, the small business owner will go the extra mile to make you happy. I know I do this for my buyers. That's because I really want them to be happy with the jewelry they buy from me.

A few weeks ago I had a buyer that wanted to give my infinity ring as a gift to someone. Unfortunately she was unable to get the ring size. Problem. So I suggested that I make a change in the ring and make it open and adjustable. Since I make the ring myself from scratch, it was no problem for me to alter it a little. This way she could give it as a gift without the need to know the exact ring size. She was happy and I was happy too that I could offer a solution.

Variations - same design in different colors

Being a creative person I don't really like repeating myself. I enjoy making new jewelry designs all the time and re-inventing myself. On the other hand, since I became a professional jewelry designer and started selling my designs I understant that I sometimes need to think about things from a buyes' point of view.

One good example for this is offering various color options for the same design. In the past I used to make each jewelry piece in one color only. I picked the gemstones that seemed best for the item and that was it. Then one day it hit me - this was not so smart. If I was a customer looking for a pink ring to fit my outfit and I found a ring I liked but was in the wrong color, what would I do? Most likely I would go on looking somewhere else. So wouldn't it be much smarter to offer the ring in a variety of colors so that anyone who likes it can find a color they like and fits them?

It just seems logical. After all, different people like different colors and why shouldn't they have a choice?

Some artists might see this as a compomise but I think it is just me thinking of my buyers needs. After all if I wanted to make jewelry just for myself I would not be selling them!

What do you think?

Stackable Turquoise flower ring



Set of 3 sterling silver stacking rings - red, pink and purple



Stackable Perinite flower ring



What makes a best seller?

I often wonder what makes one item in a store sell better that another. What is the secret that makes a product into a best seller? If I knew the answer to that I would be rich and spending my time traveling around the world. But I do have a few ideas that are of course only based on my own personal experience.

Exposure - This is the obvious reason. Last year I had my filigree hoops featured in etsy's holiday gift guides and they received tons of daily views. As a result I sold many pairs of these. But since these earrings were one of my best sellers even before this extra attention I know this is not the only reason.

Pictures - when selling online, pictures are the basic thing that sells your item. I have several items that were not selling well and after improving their pictures, they suddenly became some of my most popular items in the store. It's amazing what a good picture can do.

Timing - If your item fits a specific need at the specific time it is needed, it will sell well. Of course you don't always know what that need is. A few years ago I made a ring with some birds parading on it. I sold only a few and stopped making them. Last year I re-made it and listed it in my store, It sold so much better. It turns out birds are "in" right now and the ring became very popular. Same design, different time and it made a huge difference.

I think you need a little bit of each of these factors to make a best seller. If you have the right product at the right time with a great set of pictures and a bit of exposure to display it to the world, success will come for sure. What do you think? any other ideas on what make an item succesful?

Here are some of my best selling items in the past and present: