Wednesday, March 23, 2011

Variations - same design in different colors

Being a creative person I don't really like repeating myself. I enjoy making new jewelry designs all the time and re-inventing myself. On the other hand, since I became a professional jewelry designer and started selling my designs I understant that I sometimes need to think about things from a buyes' point of view.

One good example for this is offering various color options for the same design. In the past I used to make each jewelry piece in one color only. I picked the gemstones that seemed best for the item and that was it. Then one day it hit me - this was not so smart. If I was a customer looking for a pink ring to fit my outfit and I found a ring I liked but was in the wrong color, what would I do? Most likely I would go on looking somewhere else. So wouldn't it be much smarter to offer the ring in a variety of colors so that anyone who likes it can find a color they like and fits them?

It just seems logical. After all, different people like different colors and why shouldn't they have a choice?

Some artists might see this as a compomise but I think it is just me thinking of my buyers needs. After all if I wanted to make jewelry just for myself I would not be selling them!
What do you think?

Stackable Turquoise flower ring

Set of 3 sterling silver stacking rings - red, pink and purple

Stackable Perinite flower ring

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